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There is a lot of information available about generating traffic to your website to earn money online. But whether you choose to focus on advertising, search engine optimization or increasing your web ranking with back links, getting visitors to your site is only the beginning. You still need to convert visits into sales when potential customers arrive at your site.

There are a number of elements that combine to convert web traffic into sales, and we will take a look at three of the main ones here:

1. A call to action

This is a message that clearly spells out to your customers what you want them to do when they arrive at your site. What is your primary aim when customers access your web page? Do you want them to buy a product, to request more information, to sign up to your newsletter or membership site, or to click on an ad to a third party site?

Internet users have a very short attention span and won't want to have to search your web pages to find out what they are supposed to do. They won't usually bother to read complex instructions or large chunks of text.

Clear pointers and buttons labeled with a direct call to action in a large text can help guide your customers around your site. Use phrases such as 'buy now', 'order now', 'sign up here', 'contact us here' and 'click for more info' to tell them exactly what they need to do.

2. A simple sales process

The longer your customer has to consider their purchase, the less likely they are to actually go through with it. If you look at your stats you may be surprised to find that over half of the customers that begin the sales process get part way through and then change their minds and leave your site. This is a very common phenomenon online.

Some of the ways to make your sales process quick and easy are to make sure all your web pages have a link to the ordering page, make the prices easily available including shipping costs if necessary, and limit the number of steps in the whole process.

Make sure your terms and conditions, refund policy, guarantee and any other useful information can be accessed via a link on each page, and make sure they open in a new browser window so your customers are not directed away from your sales process. Test your ordering process extensively and regularly to make sure all the links are working effectively.

3. Effective content

There are some simple rules to follow to make sure your content is helping to convert sales and not preventing them. The content of your site should tell your customer instantly what you do, why they should buy your product or service, and how they can do that.

The first thing your customers will want to know is how your product or service can benefit them. They won't be especially interested in the history or features of your products, unless the information will profit them in some way. Make your content easy to read and navigate using short paragraphs and clear headings.

Have somebody else convert sales for you

If creating a website with a high sales conversion rate sounds too complicated or time consuming for you, you should consider a system that is ready made and designed to convert sales for you. Forced Money is a new online system that provides you with a website guaranteed to convert a huge percentage of your visitors into paying customers without a great deal of input or investment from you.